the a2z of b2b marketing terms
The A2Z of B2B Marketing is a glossary of B2B marketing terms. I decided to create the glossary after meeting so many business owners and leaders that didn’t have a background in marketing and therefore sometimes struggled to talk the same language as their marketers and marketing agencies.
The glossary of B2B marketing terms has been written for anyone connected with a B2B sales and marketing environment. The purpose of this guide is not to make you the world’s greatest marketer. But an attempt to remove the ‘mystique’ and ‘marketing mumbo jumbo’. Therefore you can have a more direct and effective conversation with sales and marketing colleagues.
Throughout the glossary, definitions have been created of the most popular and commonly used B2B marketing terms. In many instances these definitions are supported with best practice advice, mini case studies, top tips, infographics and more.
If you have any questions, simply add a comment at the bottom of any of the definitions. Alternatively, you can connect with me via social media, for example @DavidLongTweets. Just use the links at the bottom of every page to connect. I am also available for 1-1 consultancy sessions where we can take a look at your companies activities and develop a growth plan. Just use the Contact form to get in touch.