E

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Exhibition

Exhibition Exhibitions, also known as trade shows, are loathed and loved in equal measure. You pay good money to buy some […]

Elevator Pitch

Elevator Pitch An Elevator Pitch is your short form way of describing the key business benefits that you offer to […]

Email Marketing

Email marketing is the sending of promotional messages to a large audience. It's the same principle as direct mail, however the message is delivered digitally.

F

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Field Marketing

Field Marketing Field marketing relates to the activities designed to communicate your products and services face to face with potential […]

Flickr

Flickr Flickr is a photo and video storage and sharing platform. It’s immediate relationship with B2B marketing is not an […]

Freemium

A pricing model typically used for software and web-based services licensing.

G

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GDPR

These new email marketing data compliance regulations will affect any company running B2B email marketing programmes within Europe.

H

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Hex Code

Hex Code The Hex Code (or hexadecimal code) is a 6 digit reference number that is used within HTML code to […]