Website Benchmarking Top Tips

You might also want to benchmark you website traffic. Typical numbers to focus on include:


Site Visits

Unique Visits

Traffic Sources

Bounce Rates

Pages Viewed


Once you start collecting your own data, you will find it useful to compare against industry averages. A simple search online with phrases such as ’email marketing benchmark by industry’ will provide links through to really useful data from organisations such as Mailchimp and Econsultancy.


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